Elian Electronics Recycling x Enquirer Consulting Group

The data center
pilot on LinkedIn

How we measure it, and how the price ties to it.
September 9, 2026. Zaid, Khaled, Dan, Paul.
Prepared for Elian. Not for circulation.
What you told us

You were right about the ten replies.

"Ten replies per month is not a KPI we can rely on or measure the campaign by."
"Ten closed leads a month would be a KPI I take seriously. Not at this price."
"How are the KPIs defined, what should we realistically expect, and how does the pricing tie to the outcomes?"
Why the month is measured to the hook

Your own numbers rule out "closed deals in 30 days".

Once or twice a year

A facility needs you once or twice a year. Nobody controls when that day lands.

Next week, or seven months

The window is "maybe next week, maybe six or seven months". A 30-day close target is a guess.

Once hooked, never lost

Your words. So the value of a month is everything that gets the right person to the hook.

The KPI

A qualified conversation. You score it, not us.

The person

A decision maker at a target facility who has confirmed they own or influence decommissioning and data destruction for that site.

Plus one of three

When their next refresh is. A call or site visit with your rep. A request for pricing or certificates.

The handoff

To your named rep the same day, with the whole thread. Your IT can wire it into your systems.

The scorer

Elian decides whether it counts. Not us. Replies on their own are not the measure.

Meetings, site visits and signed facilities are tracked from day one and reported weekly.
Reach

The building, not the tenant.

01

Who

The operator or colocation provider, and the IT, facility or operations manager who decides where old equipment goes.

02

How many

Three accounts at LinkedIn's weekly limit, around 200 requests each. Up to 2,400 named people a month.

03

How

Every message written for the person it goes to, inside a framing you approve. Rotation rules so nobody is hit twice.

04

Whose accounts

Three of Elian's own, or yours plus two we run. Each only with its owner's say-so, visible to your marketing director.

What to expect

The working model, and the floor we back with money.

30 to 40
Qualified conversations a month with all three accounts at full tilt. Set under our average on purpose.
20
The floor. In the first 30 days of sending. Fewer than 20 and month two is on us.
Day 1
The 30 days start the day the first message goes out, not the day you sign. Week one is lists and your sign-off.
Across our client work so far: 100,000+ decision makers reached, 3,500+ qualified conversations. Cumulative from live campaigns, not projections.
How the price ties to it

$5,000 a month is the cost of running it properly.

What it buys

Three accounts at full limit, every message written for the person, someone on the replies every day, the lists, the live view, the weekly summary.

Where it bites us

Miss the floor and month two is free. No minimum term. Seven days' notice. You are never more than a month in.

Why not per deal

Pay per deal and we chase the easy tenant instead of the building you want. After month one, a component on signed facilities is open, on real numbers.

To build month one around what you want

Three things from you, and the map is yours this week.

1. The buildings where you already serve a tenant but not the facility. Building or operator names are enough.
2. Which builds matter first. Texas. Ohio around the new facility, if it matters.
3. Who the handoffs go to, and your marketing director's name so he is in on the framing from day one.
Then the lane one map: the named facilities, live and being built, and who inside each owns decommissioning. You see the list before you spend a dollar.
Three lanes, one channel

Where the three accounts point.

Data centers, live

Operators, colocation providers, the managers who own the refresh. Whole facility, not the tenant.

Data centers, being built

Connect early. Step in when the build signals it is fitting out. Eighty touches before the day they need you.

One lane you name

The branches of accounts you already serve, or a segment you pick. Your call.

If this is right, the agreement comes over today with the floor written in.

enquirerconsulting.com